Each pizza on Libretto’s menu was photographed and then cropped into nine separate shots. Uploaded and viewed in Instagram’s Grid View, they re-form into individual pizzas. Users can scroll through the entire menu at the flick of a finger. Clicking on each picture brings up a close up as well as a bite-sized piece of information about the quality of the ingredients and the precise attention that go into that specific pizza.
This professional campaign titled 'Librettogram' was published in Canada in April, 2014. It was created for the brand: Pizzeria Libretto, by ad agency: Union. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Union, Canada
Executive Creative Director / Partner: Lance Martin
Copywriter / Associate Creative Director: Mike Takasaki
Art Director / Associate Creative Director: Glen D'Souza
Account Manager: Rhiannon Enss
Head of Integrated Production: Jen Dark
Production Artist: William Leung
Social Strategist: Alex Avendaño
Photographer: Edward Pond