We set out to dramatize Letshego’s manifesto and its commitment to being a cheerleader and enabler of Africans as they reach for their goals.
Africans have shown up more resilient than ever. However, following the covid 19 pandemic, it is important, the people are celebrated and reminded of how powerful they are in the face of any challenge, especially with the digital power (a digital platform) from the brand.
The business sought to create a manifesto poetry video delivered in the most energetic and inspiring way- Indeed WE ARE AFRICANS!
This professional campaign titled 'LetsGo Africa' was published in Nigeria in December, 2021. It was created for the brand: Letshego Microfinance bank, by ad agency: Webcoupers Consulting. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: Webcoupers Consulting, Lagos, Nigeria
Chief Digital Officer: Peter KoladeAjegbomogun
Creative Lead: Aladeniji Olumaiye
Strategy Lead: Ofureh Odigue
Copywriters: Seye Ogunniyi, Daniel Kachy
Art Directors: Praise Richards, Adeola Adewumi
Production House: Film Factory