Let’s Spill Some JWTea This Holiday Season
This year at JWT Canada, we decided to create a stir with our Agency Holiday Card in the form of a drinkable trend report. In 2018, we noticed the phrase “spilling the tea” being used more frequently to describe when someone gives you the lowdown on the hottest gossip or trends. So we decided to wrap-up the year by warming our clients up with our take on the year’s most important trends and what they mean for our industry. Trends we explored included: the power of Sonic Branding, 3D Art and its influence on social media, the redefining of motherhood, online retailers investing in bricks and mortar, the refresh of the royal family, the new masculine ideal, the legalization of cannabis, and the celebration of diversity and representation. With these 8 hot trends and 8 corresponding flavors to choose from, every JWTea recipient can now raise a cup to a bright and knowledgeable 2019.
This professional campaign titled 'Let’s Spill Some JWTea This Holiday Season' was published in Canada in December, 2018. It was created by ad agency: JWT. This Design medium campaign is related to the Agency Self-Promo industry and contains 5 media assets. It was submitted over 3 years ago.
Advertising Agency: JWT, Toronto, Canada
Creative Directors: Ari Elkouby, Cory Eisentraut
Art Director: Allie Keith
Copywriter: Tarnee Watts
Designers: Tiffany Butler, Mike Butler
Illustrators: Victoria Moffatt, Allie Keith, Tiffany Butler, Mike Butler
Photographers: Jessica Vopni, Alison MacVean
Print Production: Maria Goss, Patrick Conway, Sherri Odonnell