Québec City, Canada, draws thousands of international tourists every year. This year, however, they have to stay home. With a 61.3% drop in traffic in 2020,1 Québec City Tourism (QCT) is inviting all Quebecers to visit instead, in a local tourism campaign driven by documentary content. Shot in locations around the world, the videos feature people who had to cancel their plans to visit the city.
This professional campaign titled 'Let’s enjoy Québec City while they can't' was published in Canada in June, 2021. It was created for the brand: Québec City Tourism, by ad agency: Lg2. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 2 years ago by Brand Manager: Marie-Luce Ouellet of lg2.
Advertising Agency: lg2, Montreal, Canada