Description
Budweiser has launched “Let It Pour,” its new global platform for the FIFA World Cup 2026™, celebrating the anticipation, passion and emotion that surround football’s biggest tournament. Rolling out across more than 40 countries, the campaign features football stars Erling Haaland and Jürgen Klopp and invites fans to fully embrace the moments of joy, excitement and connection that define the World Cup experience.
Created with Grey Global, the campaign is anchored by a global film that captures football fandom spilling beyond the stadium and into bars, homes and city streets. Set to Joe Cocker’s “Feelin’ Alright,” the film follows supporters coming together to celebrate, with appearances from Haaland, Klopp, football legend Alfie Haaland and other cultural figures. The creative positions Budweiser and Budweiser 0.0% as companions to the shared emotions that unite fans throughout the tournament.
Beyond advertising, Budweiser is extending the platform through a series of fan experiences. The Bud Fan Store will offer exclusive tournament-inspired merchandise, while Bud FC, developed in partnership with WINK, will bring supporters together through fan events and FIFA World Cup festivals in select markets. Building on more than four decades as an official tournament sponsor, Budweiser’s campaign aims to turn every match, gathering and celebration into a collective expression of football passion.
This professional campaign titled 'Let It Pour ft. Erling Haaland & Jürgen Klopp' was published in United States in May, 2026. It was created for the brand: Budweiser, by ad agency: Grey Global Group. This Film medium campaign is related to the Alcoholic Drinks and Sports industries and contains 1 media asset. It was submitted about 23 hours ago.
