The education system in Bulgaria is extremely outdated. The study material is fairly complicated or taught in an incomprehensible way. Thus, students, especially in upper grade classes, struggle to understand the lessons and stop loving to study at all. Yet it is proven that gamification and picture-based approach help high school students understand even the most complicated stuff. That’s what the free online courses by Khan Academy are doing – they breed love for knowledge by teaching lessons in an understandable way.
Education Without Backpacks (responsible for the Bulgarian version of Khan Academy).
This professional campaign titled 'Lessons As Easy As a Child's Play' was published in Bulgaria in September, 2019. It was created for the brand: Education Without Backpacks, by ad agency: Noble Graphics. This Print medium campaign is related to the Education industry and contains 3 media assets. It was submitted almost 3 years ago.
Advertising Agency: Noble Graphics, Sofia, Bulgaria
Graphic Designer: Valentin Ivanov
Graphic Designer: Margarita Stoyanova
Account Executive: Boryana Nacheva
Copywriter: Tsvetelina Lyubenova
Art Director: Yoanna Lyubenova
Creative Director: Penko Kotov