We decided to make leopard print clothes great again and launched a national flash mob, #freetheleopards. With the Ukrainian Ministry of Foreign Affairs, we launched a #FreeTheLeopards flash mob on their official Instagram page, inviting users to share a photo wearing leopard print clothes and add the hashtag to express support for Ukraine's acquisition of Leopard 2 tanks from Germany.
A video created for @ukraine.ua was viewed by 3.5 million people. As a result, Leopard 2 tanks were delivered to Ukraine's military forces within just 3 days.
This professional campaign titled 'LEOPARDS FOR UKRAINE' was published in Ukraine in January, 2023. It was created for the brand: The Ministry of Foreign Affairs of Ukraine, by ad agencies: Bickerstaff and BRAND UKRAINE NGO. This Content, Digital, and Film media campaign is related to the Media, Military, and Public Interest, NGO industries and contains 2 media assets. It was submitted 3 months ago by dependent creative agency: Bickerstaff.734.
Сreative agency: Bickerstaff
Creative director: Illia Anufriienko
Project manager: Hanna Oryshchenko
Senior copywriter: Sergey Artemenko
Motion/3D Designer: Kim Honcharov
Graphic/Motion Designer: Elizabeth Bilohub