Agency: Spitfire Films

Lenovo Yoga 7i

Lenovo Yoga 7i


Hloni uses loadshedding to help the doctor show off his Yoga.

Dr Musa Mthombeni’s research into loadshedding has resulted in a highly effective cure: the new Lenovo Yoga 7i. In another of Lenovo’s two minute social media videos – #SmarterTalks with Dr Musa Mthombeni – Spitfire Director Hloni once again delves into the life of the good doctor and his wife Liesl as they navigate the challenges of being South African.

Hloni’s slick shooting makes the most of every gag and raised eyebrow as the doctor and Liesl turn loadshedding into an opportunity to unleash their creativity thanks to the Lenovo Yoga 7i with its 12th Gen i7 processor. And results in a hardworking, informative video that’s also a hugely entertaining piece of work.

It’s another project for Hloni and Lenovo’s agency Happy Friday – and another chance for Spitfire to show off the creativity of its youngest Director. Chat to Hloni yourself about how she can add some power to your idea. It could be just what the doctor ordered.

This professional campaign titled 'LENOVO YOGA 7i' was published in South Africa in March, 2023. It was created for the brand: Lenovo, by ad agency: Spitfire Films. This Film medium campaign is related to the Electronic Devices industry and contains 2 media assets. It was submitted 11 days ago by Production Assistant: Hloni Ntsooa of Spitfire Films.


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