Chicken Licken

Feel the Fire

Agency: Joe Public


Chicken Licken’s® ROCK MY SOUL® offerings only come one way: SoulFire®. The heat and flavour that is bound to rock your soul! And that wasn’t just the inspiration for the new commercial, but for the new product positioning too: FEEL THE FIRE.

This professional campaign titled 'Feel the Fire' was published in South Africa in October, 2021. It was created for the brand: Chicken Licken, by ad agency: Joe Public. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago by Mr: Greg of Romance Films.


Advertising Agency: Joe Public United, Johannesburg, South Africa
Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Creative Director: Martin Schlumpf
Art Director: David Mthembu
Copywriter: Kyle Lazarus
Creative Business Director: Amber Mackeurtan
Account Manager: Asbo Ofori-Amanfo
Social Media Manager: Karabo Mashele, Bontle Ndlovu
Agency Producer: Wendy Botha
Media: Joe Public Maximise
Production Company: Romance Films
Director: Greg Gray
Exec Producers: Helena Woodfine
Director of Photography: Adam Bentel
Production Art Director: Will Boyes
Wardrobe Stylist: Bridget Baker
Editor & Company: VFX
Creative Director and On-set Supervisor: Jean du Plessis / Chocolate Tribe
Lead Compositor: Jean du Plessis
Colourist : Nic Apostoli
Music Company: Marc Algranti
Music Arrangers : Jon Sneider, Leo Sidran
Audio / Final Mix: Stephen Webster / The Workroom


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