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Jeep

Legacy

Agency: Chai Indonesia

Description

Jeep Indonesia, Chai Indonesia and Seven Sunday Films have come together to create a stunning new film titled ‘Jeep | Legacy’.

The film is a gorgeous tapestry of scintillating cinematography shot across Bromo, Bali and Sumba, showcasing the grandeur of Indonesia, and is interwoven with glimpses of deeply personal moments in the lives of the two protagonists.

Directed by RLV @ The Braintrust from Seven Sunday Films, shot by Pascal Remond and edited by Dave Singh, the storytelling captures not just the amazing performance of the Jeep vehicles across unforgiving terrain, but also the raw force of emotions between a father and his son.

The tone and colours of the film is brilliantly brought to life by Parker Javie of Company 3 who was involved in the post-production team for John Wick: Chapter 4.

Dhani Yahya, COO of Das Indonesia (Sole Distributor of Jeep Indonesia), said: “Jeep has a rich legacy. It is a brand that spans generations, and inspires people of all ages and backgrounds. We are proud to dedicate this film to our legions of fans here in Indonesia.”

Rajesh Menon, Founder/ECD of Chai Indonesia, said: “Jeep is an iconic brand – one of those rare brands that throws all demographic and psychographic profiles out the window… everybody desires one! How better to showcase this than to tell an emotional story, that brings alive what the Jeep legacy really means?”

RLV added: “From the get go, we all knew that this would be an exciting but challenging project; considering the budget, timeline, and the intended take away. All parties were involved from the very start of ideation stage, and once Rajesh and myself carved out a direction, we were allowed to go and tell a beautiful story, coupled with a powerful and in-depth script from the agency. This freedom and trust I believe, allowed us to go beyond”.

This professional campaign titled 'Legacy' was published in Indonesia in June, 2023. It was created for the brand: Jeep, by ad agency: Chai Indonesia. This Content and Film media campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

Agency: Chai Indonesia
Executive Creative Director: Rajesh Menon

Production Company: Seven Sunday Films, Indonesia
Film Director: Braintrust / RLV
Director Of Photography: Pascal Remond
Executive Producer | 1st AD: Jimmy Singh
Head of Production | 1st AD: Perdana Batangtaris
Producer: Uchy Maruchy
Production Assistant: Grace & Karen
Unit Manager: Bagyo
Gaffer: Jaya & Jays Bali Lighting
Assistant Camera: Ade
Drone Operator: Ody & Odin, Arnaud
Ronin: Juma & Movius Films
Post-Production
Offline Editor: Dave Singh
Grading: Company 3
Colorist: Parker Jarvie
Senior Producer, Short Form: Blake Rice
Production Coordinator, Short Form: Jake Grom
Online: Method Studios
Executive Producer, Creative Editorial: Kenny Sloat
Online Editors: Michael Landon & Mike Wardner
Online Support: Awang
Music: Position Music
Music Composer: Jo Blankenburg
Final Mix | SFX: BDS Music TV, Benjamin Tassara, Ezequiel
VO Talent: Jan Wentz

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