Tata AIA Life Insurance

Father's Day - AI Campaign

Agency: Admatazz


This Father’s Day, Tata AIA Life Insurance (Tata AIA), one of India’s leading Life Insurance Companies, introduced a unique Father’s Day campaign urging users to share the common phrases they often hear from their dads, via Instagram & Facebook comments.

The campaign was built on the insight that Indian dads are known for constantly schooling their children with frequent jibes and timeless anecdotes. These were then fed to an AI-based tool that churned out impressive, exaggerated imagery, bringing these "Desi dad" dialogues to life.

This professional campaign titled 'Father's Day - AI Campaign' was published in India in June, 2023. It was created for the brand: Tata AIA Life Insurance, by ad agency: Admatazz. This Digital medium campaign is related to the Insurance industry and contains 4 media assets. It was submitted 12 months ago.


Advertising Agency: Admatazz, Mumbai, India
Group Head (Copy) - Avanthika Ravichandran
Senior Social Media Manager - Yashvi Shah
Art Director - Yash Chudasama
Associate Art Director - Kylen D'Souza
Creative Team - Candice D'Souza, Amay Amin, Juana D'Silva


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