Description
In a world obsessed with optimization, AI became the go-to solution for everything, even learning. Companies are racing to be AI-First, optimizing human mistakes out. But when Duolingo made the move, the internet didn’t cheer, it questioned: Is AI the best way to learn a language?
Preply, a global platform that connects language learners with human tutors, saw the perfect moment to remind the world that learning thrives on the very thing AI avoids: human mistakes.
The challenge? Preply isn’t as well-known as its competitors. So we staged a PR stunt big enough to grab global attention and to remind the world that the best way to learn is the human way.
This student campaign titled 'Learn The Human Way' was published in Mexico in July, 2025. It was created for the brand: Preply, by ad schools: Miami Ad School and Miami Ad School Mexico. This Digital, Integrated, and OOH Outdoor media campaign is related to the Education industry and contains 6 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency (School): Miami Ad School Mexico
Art Director: Jair Torres Farfán
Copywriter: Ari José Guevara Cruz
Teacher: Emmanuel Rocha
