Description
What kind of play isn’t a video game, yet still gives big kids especially boys, the thrill of play, the joy of teamwork, and the glory of lifting a trophy?
Introducing the League of LEGO Power Players—a content-driven activation launched on China’s largest ACG platform, Bilibili. Inspired by the style and language of esports tournament, the kick-off comes with a cinematic trailer. In the story, three teams of big kids—backed by a mysterious LEGO Master—compete for the trophy by building with LEGO bricks powered by their imagination, teamwork, and creativity.
At the same time, we open a submissions site and partner with Bilibili creators to showcase exciting LEGO creations, inspiring kids and their friends to explore their own favorite ways to play.
This professional campaign titled 'League of LEGO Power Players' was published in China in September, 2025. It was created for the brand: Lego, by ad agency: Our LEGO Agency, Shanghai. This Content and Film media campaign is related to the Gaming industry and contains 1 media asset. It was submitted 2 months ago by Creative Director: Ken Lu of Our LEGO Agency, Shanghai.
Credits
Advertising Agency: Our LEGO Agency, Shanghai, China
Head of OLA Singapore & Shanghai: Annie Boo
Creative Director: Ken Lu
Associate Creative Director: Shuang Sun
Sr. Art Director: Yuki Siew
Copy Writer: Jiehao Xian, Ada Guo
Project Manger: Hongyang Zhang
Planner: Charlene Li, Josh Qiao
Production house: Rawr Pictures
CG Director: Jeremy Lee
Head of Production: Ewa Yong
Project Coordinators: Venessa Yap, Yeoh May Chern
3D Production: Chiew Kin Jie, Kenny Goh, Jong Ling Kiat, Ahmad Jarir, Mohd Jafnie Firdaus, Lee Xin Thung, Muhammad Adli, Lee Xun, Cheng Lok, Adam Suwinski, Toh Dian Au
Effects & 2D Animation: Pang Chuan Yuan, Ang Li Hui, Jayson Wong, Trinity Ong
Pre-production (Concept Art, Design, Storyboard): Chai Wei Siong, Chan Phooi Keong, Ashfaery, Hadi Othman, Darren Heng, Julian Rahmat, Ika
Sound Design, Mixing & Mastering: Daeren Tan
