ADVERTISING

Ural Music Night

Layered

Agency: Voskhod

Description

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar.
The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another.
Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains.

This professional campaign titled 'Layered' was published in Russia in March, 2019. It was created for the brand: Ural Music Night, by ad agency: Voskhod. This Design medium campaign is related to the Recreation, Leisure industry and contains 10 media assets. It was submitted about 3 years ago.

Credits

Advertising Agency: Voskhod, Ekaterinbourg, Russia
Creative Director: Andrey Gubaydullin
Design Director: Vladislav Derevyannikh
Art Director: Kirill Ratman
Designers: Aleksey Klimov, Maxim Geychenko
Additional credits: Sound design: Misha Kokorin

ADVERTISING

iStock Essentials

Color fountain in center of Chel...

Artist: ArtEvent ET

iStock Essentials

city lights decorated in antique...

Artist: petrovval

iStock Essentials

Chelyabinsk, Russia - August 06,...

Artist: ArtEvent ET

iStock Essentials

Color and musical fountains in t...

Artist: ArtEvent ET

iStock Essentials

building of the organ hall on a ...

Artist: petrovval

iStock Essentials

Color and musical fountains in t...

Artist: ArtEvent ET

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.