Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar.
The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another.
Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains.
This professional campaign titled 'Layered' was published in Russia in March, 2019. It was created for the brand: Ural Music Night, by ad agency: Voskhod. This Design medium campaign is related to the Recreation, Leisure industry and contains 10 media assets. It was submitted almost 4 years ago.
Advertising Agency: Voskhod, Ekaterinbourg, Russia
Creative Director: Andrey Gubaydullin
Design Director: Vladislav Derevyannikh
Art Director: Kirill Ratman
Designers: Aleksey Klimov, Maxim Geychenko
Additional credits: Sound design: Misha Kokorin