Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette.
This professional campaign titled 'Last One' was published on September 29, 2007. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: CDP, London, UK
Creative Director: Jonathan Drapes
Creatives: Jonathan Drapes, Joe Williams, Andy Preston