Bladeworks Fencing

Laser Diecut Poster

Agency: Rethink


This poster for Bladeworks Fencing Club was designed to show that fencing is a fun way to get fit for anyone—not just nerds or Olympians. The traditional Spencerian script was hand-lettered by world-renowned typographer Tony DiSpigna and laser-cut so that it appears the words were cut out of the paper Zorro-style by an extremely skilled swordsman.

This professional campaign titled 'Laser Diecut Poster' was published in Canada in May, 2011. It was created for the brand: Bladeworks Fencing, by ad agency: Rethink. This OOH Outdoor medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: Rethink, Canada
Designer: Jeff Harrison
Copywriter: Keri Zierler
Typographer: Tony Di Spigna
Producers: Keri Bhangu, Sheila Santa Barbara
Studio Artist: Jonathan Cesar
Laser Diecutting: Arkwell Industries
Photographer: Clinton Hussey Photography


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