Land You vs Boat You

GEICO just rolled out their largest creative slate ever: eight new campaigns across seven lines of business, including Auto, Home, Boat, Motorcycle, RV, Renters, and two Commercial Auto segments (Truckers and Small Business Owners). The work has been dropping throughout the summer, and now that everything's live, it marks a return to major creative scale for the brand, all with a sharper focus on value. It’s all about getting more for your money: more ease, more peace of mind, more benefits (not just lower prices). That’s the whole “Get more with GEICO” promise

Adulthood gives you a constant stream of things to worry about, and renting is a big one. So Subconscious News is a uniquely GEICO expression of this constant stream of worry via a broadcast from deep within your brain. But with renters insurance through GEICO, your stuff is covered, so you have one less thing to worry about.