ChemDraw Turns 40

To mark the 40th anniversary of ChemDraw, the iconic molecular drawing software from Revvity Signals, a division of Revvity, Inc., Copacino Fujikado—an award-winning creative and media agency based in Seattle—has launched a new campaign that brings chemistry to life in a way that’s never been seen before.
“ChemDraw has been the visual language of chemistry for 40 years,” said Vince Soliven, Executive Creative Director at Copacino Fujikado. “It’s how scientists sketch out the impossible—and when a breakthrough hits, it’s not just a mental high. Sometimes your body gets possessed by joy. Our concept taps into that rush—that moment when the desk turns into a dance floor."
The “ChemDraw Turns 40” campaign, developed and executed by Copacino Fujikado in collaboration with Revvity Signals, captures the feeling of discovery and celebrates the software’s legacy—and its future—as a creative tool for scientists worldwide.
“We’re not just celebrating a legacy,” said Nathan Mosack, Revvity Signals. “For 40 years, ChemDraw has been helping scientists choreograph their thinking, one structure and one step at a time. Now, we’re turning up the tempo.”
Launched July 17 on LinkedIn and YouTube, the campaign features vibrant, playful creative that moves to the rhythm of scientific discovery. While the work of chemists might happen behind a screen, Copacino Fujikado’s concept imagines a world where molecules spin, electrons groove, and scientists two-step their way to eureka moments.

From undergrad labs to cutting-edge pharma, ChemDraw has been a mainstay in the chemistry community since 1985. What began as a simple sketching tool is now a powerful platform available in three tiers—Prime, Professional, and Signals ChemDraw—featuring 3D modeling, biomolecule design, AI-enhanced predictions, and full integration with the Revvity Signals ecosystem.
This campaign adds to Copacino Fujikado’s growing list of creative successes, including its recent global advertising win for Visit Seattle.