ADVERTISING

Geico Insurance

Home You vs Road You

Agency: The Martin Agency

Description

GEICO just rolled out their largest creative slate ever: eight new campaigns across seven lines of business, including Auto, Home, Boat, Motorcycle, RV, Renters, and two Commercial Auto segments (Truckers and Small Business Owners). The work has been dropping throughout the summer, and now that everything's live, it marks a return to major creative scale for the brand, all with a sharper focus on value. It’s all about getting more for your money: more ease, more peace of mind, more benefits (not just lower prices). That’s the whole “Get more with GEICO” promise

There’s a big difference between Home You and Road You. But there is nothing Road You can’t do with the support of GEICO’s RV specialists and 24/7 Emergency Roadside Service. The campaign comically compares “Home You” to “Road You” using quick cuts between two versions of the same character to show how confident, supported and generally fun you can be when GEICO RV insurance keeps you in the driver’s seat.

This professional campaign titled 'Home You vs Road You' was published in United States in July, 2025. It was created for the brand: Geico Insurance, by ad agency: The Martin Agency. This Film medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted 4 months ago.

ADVERTISING

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