Description
Only the innocence, love, and imagination of a child can see the best version of their mom. For this reason, at HUGGIES, we decided to travel throughout Latin America collecting these descriptions that only they can provide. Through AI, we created a unique postcard that reflects the powers, beauty, and magic that mothers possess, seen by very few. This initiative aims to celebrate the role of motherhood and remind the world that every mother is at her best.
A digital campaign that has become a postcard worthy of being placed on the fridge.
This professional campaign titled '#LaMejorVersiónDeMamá' was published in Colombia, Costa Rica, and Guatemala in May, 2024. It was created for the brands: Huggies and Kimberly-Clark, by ad agency: Buentipo Anchor. This Design, Digital, and Print media campaign is related to the Beauty, Electronic Devices, and Other industries and contains 9 media assets. It was submitted over 1 year ago by Chief Creative Officer & Founding Partner: Joffre Carmona of Buentipo.
Credits
Chief Creative Officer: Joffre Carmona
Chief Executive Officer: José Mendoza
Chief Experience Officer: Quimet Brugues
Managing Director: Jacobo Alvarez
VP Creative: Christian Tufano
Creative Director: Daniella Pedraza
Creative Director: Juan Herrera
Art Director: Santiago Cepeda
Copywriter: Daniela Medina
Graphic Designer: Camilo Jiménez
Graphic Designer: Gabriel González
Graphic Designer: Camilo Medina
Account Manager: Ana Gómez
Social Media Manager: Camila González
Content Creator: Manuela Cepeda
Regional Senior Marketing Manager Kimberly-Clark: Juan Serna
Digital Brand Manager CX - North Latam en Kimberly: Andrés Zuñiga
