Some celebrate Labor Day. Others spend it working.
Some celebrate Labor Day. Others spend it working.
Some celebrate Labor Day. Others spend it working.
Description
For Labor Day, El Sabor used real-life scenes of informal workers starting their day before sunrise to highlight a reality that often goes unnoticed. The campaign reframes the celebration by recognizing those who cannot stop working, even on the day dedicated to workers.
This professional campaign titled 'On Labor Day, not everyone gets a day off.' was published in Ecuador in May, 2026. It was created for the brand: El Sabor, by ad agency: Lup Studio. This Digital and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted about 18 hours ago.
Credits
Advertising Agency: Lup studio
Brand: El Sabor
CEO: Jorge San Martín
Creative Director: Alejandro Mejía
Creative: Eduardo Oviedo
Senior graphic designer: Melanie Torres
