It Checks Out

Some partnerships just make sense. Peanut butter and jelly. Movies and popcorn. Banks and Union promoting a digital wallet offered by banks and credit unions and built to help keep full card information out of the wrong hands.

Paze®, the online checkout solution from Early Warning Services, today launched "Paze. It Checks Out®," a new national campaign featuring Elizabeth Banks and Gabrielle Union – two actors whose names are suspiciously on brand. Created in partnership with Big Spaceship, the campaign leans into the pairing with a playful nod to the fact that Paze is offered by participating banks and credit unions nationwide.

"When your campaign stars Elizabeth Banks and Gabrielle Union, you try not to overthink it," said Serge Elkiner, General Manager of Paze. "But the connection works because the product does too. Consumers want online checkout to feel simple, secure, and streamlined."

The campaign highlights the key benefit of Paze: a simple checkout experience with added security, because consumers' actual card numbers are never shared with merchants during transactions.

"The Banks and Union connection was honestly too perfect to pass up," said Elizabeth Banks.

"The campaign has this playful energy, but underneath it is something really relatable: people want checkout to feel easy and secure," said Gabrielle Union.

Online checkout can be exhausting; forgotten passwords, re-entering card numbers, and the recurring fear that your card information exists everywhere. Paze simplifies that experience by letting consumers check out using cards from participating banks and credit unions they already know and trust, keeping checkout simple and your card information with your bank or credit union.

Early Warning knows how to build financial products that scale. The company built Zelle® into a $1.2 trillion person-to-person network used by millions of American consumers and small businesses as an essential and foundational part of their everyday life – experience that the company is now bringing to online checkout with Paze.

The campaign will run across connected TV, digital video, and social platforms, with amplification from participating financial institutions and key merchants. Banks and Union bring a layer of humor and self-awareness to everyday checkout moments – an intentional pairing that subtly reinforces what makes Paze different: a wallet built on the valued relationships consumers already have with their banks and credit unions.