Description
In Iraq — like everywhere else — women are constantly labeled.
Bossy. Dramatic. Overthinker.
Society has a habit of sticking labels on women instead of seeing them for who they really are. But ironically, there’s only one place where labels actually belong: food packaging — definitely not people.
Burger King Iraq took a bold stance this International Women’s Day with a campaign rooted in one simple truth: “Labels belong on ingredients. Not on her.”
Through everyday situations women face — being called dramatic for expressing themselves, bossy for leading, or overthinker for being prepared — the campaign flips the narrative.
If you look closer, these aren’t flaws. They’re strengths. They’re power. They’re flavor.
Just like BK proudly label their ingredients — spicy, crispy, juicy — but never people.
This professional campaign titled 'Labels Belong On Ingredients. Not On Her!' was published in Iraq in March, 2025. It was created for the brand: Burger King Iraq, by ad agency: Brodmann. This Content, Design, and Digital media campaign is related to the Food industry and contains 3 media assets. It was submitted 7 days ago.
Credits
Communication Agency: Brodmann
Creative Concept: Talib Jafar
Art Direction: Peshang Ahmed
Visual Crafting: Zhino Mohammed
Account Management: Raz Omer
