Description
Our campaign revolves around the idea that small actions, such as reducing waste and choosing eco-friendly practices, can leave a positive and lasting impact on the Earth. This concept is in line with Burger King's commitment to sustainable practices, including their efforts in minimizing packaging waste.
The creative direction for this Earth Day campaign is minimalistic and thought-provoking. The visual presents a seemingly ordinary scene—a footprint in the sand—but with a twist. Embedded in the sand is the outline of a Burger King wrapper, symbolizing the brand's eco-conscious efforts and the trace we leave behind as individuals and as a society.
The primary objective of the Earth Day campaign was to position Burger King as a socially responsible brand that cares about the planet and is taking steps towards sustainability. By associating the brand with eco-conscious actions, we aimed to strengthen consumer loyalty and attract environmentally-minded customers.
This professional campaign titled 'Dissolves with Nature' was published in Iraq in April, 2024. It was created for the brand: Burger King Iraq, by ad agency: Brodmann. This Content, Design, and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Communication Agency: Brodmann
Design: Thabet Sultan
