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Piquentum

Label created by the wine itself

Agency: Studio Sonda

Piquentum Brut Nature - Label created by the wine itself

Piquentum Brut Nature - Label created by the wine itself

Piquentum Brut Nature - Label created by the wine itself

Piquentum Brut Nature - Label created by the wine itself

Piquentum Brut Nature - Label created by the wine itself

Description

In the sparkling wine industry, where 97% of producers use additives, Piquentum commits to 100% organic production—producing its own sugar and yeasts in-house. To prove this, the label became a physical manifesto of zero compromise. While others discard the fermentation sediment, Piquentum used it as the material for the label itself. The result is the first label literally made by the WINE. As a living entity, it continues to develop as proof of authenticity. Created exclusively for restaurants, where sommeliers have the opportunity to narrate the wine’s story. Despite its evolving nature, the design fully complies with EU legislation on materials and articles intended to come into contact with food.

This professional campaign titled 'Label created by the wine itself' was published in Croatia in June, 2025. It was created for the brand: Piquentum, by ad agency: Studio Sonda. This Design medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 25 minutes ago.

Credits

Creative Agency: Studio Sonda, Vizinada, Croatia
Creative direction/design: Jelena Fiskus, Sean Poropat
Concept: Jakov Poropat
Production: Wine itself, Jakov Poropat
Production Assistant: Marija Simunovic
Account manager: Sara Bažon
Foil Stamp: Etikgraf
Winemaker: Dimitri Brečević
Social Piquentum: Selena Vasiljević

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