“The Malt for Those Who’ve Grown Up”
Description
The malt beverage category in Colombia has historically been associated with children’s branding.
In response, Natu Malta created “The Malt for Those Who’ve Grown Up,” targeting that audience of kids who’ve grown up and now work double shifts, have midterms at 6 a.m., and can’t afford to run out of battery.
By subverting the category’s conventions, the campaign tells them that even though they’ve grown up, there’s a perfect malt for them.
This professional campaign titled 'La malta de los que ya crecieron' was published in Colombia in April, 2026. It was created for the brand: Natumalta, by ad agency: Sancho BBDO. This Digital, Film, and Print media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 5 media assets. It was submitted about 12 hours ago.
Credits
Advertising Agency: Sancho BBDO
Production Company: Notarios
Chief Creative Officer: Mauricio Sarmiento
Exucutive Creative Director: Daniel Calle
Executive Creative Directors: Jorge Valencia - Daniel Ávila
Bussiness Executive: Cristian Giraldo
Head of Business: Angie Cárdenas
Business Operation Manager: Esteban Pazmiño
Planning Director: Paula Centeno
Planning: Juan McAllister
Creative Director: Julian Salamanca
Copywriters: Santiago Gaona - Hanna Romero
Art Director: Juanita Torres
Content Director: Cristian González
Content Creators: Carolina Naranjo - Brian Pérez
Digital Post-Production: Sebastián Castiblanco
Photography: Franciso Giraldo (P8)
