ADVERTISING

Mr Med

Kuch Hoga toh Batana

Agency: CPR Global

Let me know if you need anything

Description

Caregivers carry it all. Who cares for the caregiver?
When someone we love becomes seriously ill, someone else often becomes a caregiver overnight.
They learn the medicines. Navigate hospitals. Make decisions. Keep track of everything.
And somehow, they keep going.
They get so good at it, that we forget what it is costing them.
Karishma knows how to take care of her father. She knows his medicines, his treatment, and what needs to be done.
What nobody notices is this: what it is costing her.

Because sometimes, saying “Let me know if you need anything” only gives a caregiver one more thing to think about. Real care can mean noticing. Stepping in. Taking something off their hands.

Care for the Caregiver is an ongoing initiative by MrMed to recognise the people behind the patients we care for and to encourage all of us to care for them too.

We don't believe this is something one brand can do alone. It needs all of us.
So, look around. Notice the caregiver. Ask less. Do more. Take something off their hands.

Because caregivers need care too.

Care for the Caregiver
An initiative by Mr. Med

This professional campaign titled 'Kuch Hoga toh Batana' was published in India in September, 2026. It was created for the brand: Mr Med, by ad agency: CPR Global. This Content, Digital, and Film media campaign is related to the Media industry and contains 1 media asset. It was submitted about 4 hours ago.

Credits

Advertising Agency : CPR Global
Production Company: PB & J Visual Company
Director: Sonal Batra
Producer : Falgun Busa
Copywriter: Shivani Gairola

ADVERTISING

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