Kings aren’t made overnight

Agency: Deutsch


Budweiser has crowned Lionel Messi the undisputed King of Football after he scored a record-breaking 644th goal for Barcelona. A record previously held by Brazilian legend Pele for 46 years, Lionel Messi has scored the most goals for a single club in the history of professional football - a historic feat that many experts believe will stand for generations.
To mark the moment, Budweiser has released a short film, created by Deutsch New York, titled ‘Kings aren’t made overnight’ featuring the limited-edition Lionel Messi bottle custom designed to celebrate his journey to greatness.

This professional campaign titled 'Kings aren’t made overnight' was published in United States in December, 2020. It was created for the brand: Budweiser, by ad agency: Deutsch. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 3 years ago by Corporate Communications/PR Coordinator: Daniella of Deutsch.


Advertising Agency: Deutsch, New York, United States of America


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