Children’s Wish Foundation

King Jay – Join the Kingdom

Agency: Mosaic


For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. An avid basketball fan, Jayden wished for a custom pair of kicks, but we knew we could step it up. Inspired by the fire in his fight, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefitting the Children’s Wish Foundation of Canada, visit and join the kingdom. Because together is stronger.

This professional campaign titled 'King Jay – Join the Kingdom' was published in Canada in December, 2017. It was created for the brand: Children’s Wish Foundation, by ad agency: Mosaic. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Mosaic North America, Toronto, Canada
Executive Creative Director: Matt McCoubrey
Group Creative Director: Jess Willis
Creative Director: Brad VanSchaik
Associate Creative Director: Sasha Newton
Account Director: Brian Flaman
Design Director: Chris Langer
Agency Producer: Kirsten White / Makers
Director: Chris Muir
DP: Kristofer Bonnell
EP: Chilo Fletcher
Producer: Katy Maravala
Editing House: Saints
Editor: Danica Pardo
Colour: Alter Ego
Music / Audio Production: Grayson Matthews


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