Description
Due to alcohol consumption, car accidents have risen during Carnaval in Rio de Janeiro, Brazil, such as the need for blood transfusions. Antarctica is a beer best known in Brazil as BOA. Three letters that also represent all the blood types. So we created a pop-up blood donation center where in exchange, the volunteers received a free transport pass for the last 7 days of fun.
This professional campaign titled 'Kind-Hearted Rio' was published in Brazil in February, 2019. It was created for the brands: Antarctica Beer and BOA, by ad agency: BFerraz. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted almost 3 years ago by Home since: Jessica Szklarz of Miami Ad School São Paulo.
Credits
Advertising Agency: BFerraz, São Paulo, Brazil
Video Production: Jamute
Sound Design: Silence
President: Bazinho Ferraz
Chief Creative Officer: Enricco Benetti
Creative Director: Daniel Ottoni
Copywriter: Jessica Szklarz
Copywriter: Daniel Vasco
Copywriter: Daniela Tordino
Art Director: Bruna Paniago
Art Director: Adriano Cerullo
Planner: Samy Martins
Planner: Carolina Gentil
Rp: Kanucha Barbosa
Producer: Humberto Pazin
Producer: Felipe Rangel
Account Manager: Bruna Reti
Account Manager: Mariana Fleury
