Social Bean

Kill The K-Cup


In 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there was enough discarded K-Cups to circle the earth 10.5 times. The numbers continued to grow until the day of the invasion.

This professional campaign titled 'Kill The K-Cup' was published in Canada in January, 2014. It was created for the brand: Social Bean, . This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 9 years ago.


Production company: Egg Studios, Halifax, Canada
Executive Producers: Mike Hachey, Sara Thomas
Producers: Kristen Allison, Charles Wahl
Director: Charles Wahl
Copywriter: Charles Wahl
DOP: Jeff Wheaton
Editor: Patrick Hachey
Animation / VFX: Ryota Suyama, Will Poulin, Gerry Cleary
Title Treatment: Jaison Simmons
Colorist: Jim Patriquin
Sound Design: Marc Arsenault
Camera assistant: Martin Noel
Post production supervisor: Bob Mills


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