KHIDKI KHOL KE DEKHO - SHAKTI HAR JAGAH HAI

Navratri is a festival that celebrates the triumph of Shakti — the divine feminine power. Yet, while we worship goddesses who broke cosmic barriers, we often fail to recognize the real women who do the same every day.

AIS Windows — a brand that stands for clarity and vision — turned this contradiction into a powerful cultural mirror. Drawing from the process that makes its glass unbreakable — heat, pressure, and tempering — the campaign paralleled it with women who’ve endured their own tests of strength to emerge resilient.

Titled “Khidki Khol Ke Dekho – Shakti Har Jagah Hai” (Open the window and see — Shakti is everywhere), the campaign invited India to change its lens. It showcased women who redefined Navratri traditions by stepping into roles once reserved for men — a priestess leading the puja, a sculptor shaping the goddess’s form, a dhol player commanding the rhythm, and a mandap conductor organizing the festivities. Through a series of visually stirring short films , the campaign celebrated these women as living embodiments of the goddess — unbreakable, unyielding, and unseen until now.In a season that celebrates light and renewal, AIS turned its own product philosophy — transparency and vision — into a cultural statement:
The goddess isn’t missing; we simply needed to open the right window to see her.