'Instantly Fresh, No Strings Attached' packs were shared with influencers and content creators to become a 'Friend with Benefits'
Description
Our new campaign for Fisherman’s Friend, “Friends with Benefits,” reimagines the iconic lozenge as more than a throat soother. It’s the bold little mate that gives you a lift when you need it most. With a cheeky twist on the classic phrase, the campaign celebrates Fisherman’s Friend as the ultimate companion. Strong, honest and just a little bit intense. Through witty headlines and tongue-in-cheek storytelling, it positions the brand as the friend who’s always there for you - No strings attached.
This professional campaign titled 'Friends with Benefits' was published in Australia in September, 2025. It was created for the brand: Fisherman's Friend, by ad agency: The Reactor. This Experiential and OOH Outdoor media campaign is related to the Confectionery, Snacks industry and contains 5 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: The Reactor
Creative Director: Nick Brown
Art Director: Sophie Rowe
Art Director: Luke McBride
Copywriter: Nick Brown
Copywriter: Angus Smallwood
Retoucher: Angus Dion Wilson
Account Manager: David Alagna
Media Agency: MediaWords
Media Buyer: Elise Hedley Dale
