KFC Street Beat

In August, KFC launched a new street food menu called “Street Beat,” featuring shawarma, hot dogs, Bessarabian placinda, and a bunch of other delicious dishes. The agency idealer$ was responsible for developing the project’s communication concept. The creatives decided to break KFC’s usual advertising rules. The campaign doesn’t invite people to restaurants; instead, it encourages them to head outdoors — to work up an appetite and enjoy the summer vibes and breathtaking views.

Especially for the launch of “Street Beat”, one of the country’s most popular musicians, MONATIK, recorded a sizzling hit of the same name, for which a music video was filmed during a particularly hot day in Kyiv. The music video became the basis for the street food line’s commercial, which is already airing on TV.

Working side by side with MONATIK on the project and the track’s composition were KFC’s new ambassadors — Bogdan Cooper and Sasha Bardachenko. These young talents emerged as the winners of KFC’s nationwide casting call, “Club of Fantastic Flavors”. Their musical talents, on-camera presence, and ability to create content truly shone during filming. Together with the star performer, they showcased “Street Beat” not only in the music video but also on billboards and citylights across all major cities in Ukraine.

A unique feature of the new “Street Beat” menu is that it’s convenient to enjoy on the go. To emphasize this, instead of the usual photos of dishes, the campaign showed how perfectly lemonade, fries, and even shawarma fit in your hands. These images are already featured on the menus at the restaurants’ digital kiosks and in the KFC app, as well as adorning subway and tram cars throughout the Ukrainian capital.

Ukrainians will be able to step outside — rather than staying indoors — to experience KFC’s new flavor in all its glory for a limited time — through the end of September.