Description
– 50% sugar. 100% “Mariyka”. Now that’s the kind of math we love 😏
The demand for less sugar has long moved beyond the healthy-lifestyle bubble and made its way into the everyday grocery basket. “Mariyka”, in turn, made this trend even more accessible by creating a new curd dessert with 50% less sugar. And we took care of how this new product would look on the shelf.
We kept everything that makes “Mariyka” instantly recognizable, while bringing the new benefit to the forefront: green became the key visual marker, complemented by a clear “50% less sugar” claim.
We developed the design in two formats: for the vanilla-flavored curd dessert and for the cup with a topper — making the new product hard to miss.
Because you can give up excess sugar.
But giving up taste? No way 💚
This professional campaign titled '– 50% sugar Mariyka' was published in Multinational Europe and Ukraine in August, 2026. It was created for the brand: Mariyka, by ad agency: Brain Tank. This Design and OOH Outdoor media campaign is related to the Candy, Snacks, Food, and Other industries and contains 3 media assets. It was submitted about 2 hours ago by Marketing S-Cuite: BRAIN TANK of BRAIN TANK MarCom Agency.
Credits
Full-service marketing communication agency: Brain Tank, Kyiv, Ukraine
Production Company: Mariyka, Kyiv, Ukraine
OLHA USTYNOVA DESIGNER
OLEKSANDRA PYVOVAR MOTION DESIGNER
ANDRII FRANCHUK CREATIVE DIRECTOR
DMYTRO YELAGIN ART DIRECTOR
ANDRII KOTLIAR DESIGNER
ANATOLII RIZON ACCOUNT MANAGER
