ADVERTISING

KFC

KFC Out-Doors

Agency: TBWA\RAAD

Description

In a move that literally leaves nothing in the way of late-night cravings, KFC—together with TBWA\RAAD—has done the unthinkable: removed the doors from its restaurants. Dubbed “KFC Out-Doors”, this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service.

For decades, shut doors signaled the end of the day for businesses worldwide. But as KFC steps into a new era of non-stop fried chicken, those very doors have become symbols of its dedication to serving customers any time, day or night. Each removed door has been transformed into an Out-Of-Home installation, featuring cheeky messages like “Who needs doors when you never close?” and playful QR codes with map directions that lead customers to the nearest KFC—no matter the hour.

“For us, going 24/7 isn’t just a promise—it’s a commitment to always be there when our fans crave that signature KFC taste,” says Ahmed Arafa, Chief Marketing Officer for KFC MENAPAKT & CIS. “Late night is an occasion where we stand out and we’re intentional about going after this occasion and ensuring our doors are open for those last night cravings. By literally removing every barrier to entry, we’re showing that KFC is open to everyone, anytime. It’s an open-door policy—minus the doors.”

“We’ve all seen 24/7 campaigns before, but we wanted to truly disrupt and resonate,” adds Joe Lahham, Managing Director at TBWA\RAAD. “Removing the doors is more than a stunt—it’s a powerful statement that KFC never closes. By turning these doors into billboards, we aim to spark conversations, drive real traffic to KFC restaurants, and remind everyone that when we say ‘always open,’ we mean it.”

With the KFC Out-Doors campaign rolling out across the city, fans can look forward to spotting the repurposed restaurant doors everywhere from busy intersections to popular hangouts. Each installation offers a QR code redeemable for a free product at nearby 24/7 KFCs—because at KFC, closing time is now a thing of the past.

This professional campaign titled 'KFC Out-Doors' was published in United Arab Emirates in January, 2025. It was created for the brand: KFC, by ad agency: TBWA\RAAD. This Experiential and OOH Outdoor media campaign is related to the Food industry and contains 5 media assets. It was submitted 7 days ago.

Credits

TBWA\RAAD
Joe Lahham (Managing Director)
Santiago Cuesta (Executive Creative Director)
Frederico Roberto (Executive Creative Director)
Cathrine Bannister (Chief Strategy Officer)
Romy Abdelnour (Head of Communications)
Ramez Rahal (Strategist)
Rodrigo Scapolan (Creative Director)
Ricardo Vallejo (Art Director)
Jaime Ludeña (Copywriter)
Diogo Seibert (Senior Art Director)
Sanele Ngubane (Senior English Copywriter)
Tony Kayouka (Head of Social and Content)
Hamza Khan (Senior Social Media Manager)
Rand Hilal (Senior Social Media Executive)
Ahmed Hamza (Senior Account Director)
Richard Rao (Account Director)
George Oghgassian (Senior Account Executive)
Layla Adib (Account Executive)
Rony Skaf (Executive Digital Director)
Rabih Chehayeb (Senior Digital Manager)
Karim El Khoury (Digital Account Executive)
Diala Toska (Digital Account Executive)
Julian Sanchez (Senior Designer)
Smithesh Krishnan (Senior Designer)
Ezzat Habra (Creative Services Director)

Hearts & Science Media:
Rawan Hilal (Business Unit Director)
Vinay Gangwani (Growth Lead)
Reem Usama (Planning Manager)
Kamal Al Jabi (Senior Planner)
⁠Mohamad Majed (Head of Investments)
⁠Ali Jammal (Associate Director of Investments)

BKP Production:
Martin Velkov (Executive producer)
Koko Boutchakjian (1st AC)
Armen (DOP)
Jan Paolo Quinquito (DOP)
Leo James (Photographer)

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