ADVERTISING

Description

This campaign shines a light on the dedication and skill of Special Olympians, celebrating their pursuit of greatness in the very same events as Olympians. From the grace of gymnastics to the endurance of long-distance running, these athletes demonstrate resilience, passion, and excellence on the world’s biggest stage—yet their achievements often go unnoticed. By drawing a direct comparison to the events of the Olympics, this campaign challenges perceptions and invites us to give Special Olympians the recognition and celebration they’ve earned. It’s a reminder that greatness knows no bounds and deserves to be seen, shared, and celebrated by all.

This student campaign titled 'What's so Special about the Special Olympics?' was published in United States in January, 2025. It was created for the brand: Special Olympics, by ad schools: SMU Temerlin Advertising Institute, Southern Methodist University, and Temerlin Advertising Institute. This Digital and Film media campaign is related to the Education and Sports industries and contains 4 media assets. It was submitted 7 days ago.

Credits

Advertising Agency (School): Southern Methodist University
Art Director: Ross Yenerich
Copywriter: Ross Yenerich

ADVERTISING

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