Description
We found something inevitable that football fans do when they're nervous: they bite their nails. We took advantage of this truth to tell them there's a better crunch to calm their nerves: KFC's crunch. That's why, through a Digital, Print, and OOH campaign, we reached thousands of people in the region to tempt them to enjoy KFC's crunch during the Copa America.
This professional campaign titled 'KFC - A BETTER CRUNCH' was published in Chile in June, 2024. It was created for the brand: KFC, by ad agencies: Mass Digital and MULLENLOWE MASS. This OOH Outdoor and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: MullenLowe Mass (Bogotá)
Client: Ximena Sandoval
ECD: David Patiño
Creative Director: Josué Núñez
Account Director: María Claudia Pico
Account Executive: María José Vigoya
Art Director: Juanito López
Copywriter: Tatiana Cáceres
Designer: Fabián Tamayo
Designer: Elroy Mendoza
Designer: Sebastián Díaz
Photographer: Daniel Trujillo
Production Company: Makina
