Description
Developed by agency Goodby Silverstein and Partners (GS&P) and directed by Win Bates, the campaign portrays a parody world where America's most beloved weatherman, Al Roker, spreads an innocent lie about the weather on social media before cruising to the shoreline in his all-electric BMW i4.
This professional campaign titled 'Summer is All Yours' was published in United States in July, 2024. It was created for the brand: BMW USA, by ad agency: Goodby Silverstein & Partners. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Advertising Agency: Goodby Silverstein & Partners
Production Company: Tool of North America
Director: Win Bates
Art Director: Guillermo Aliaga Pueyrredon
Copywriter: Belen Russomanno
ACDs: Kevin Leung & Clemens Zlami
ECDs: Matt Edwards & Wes Phelan
Producer: Jennifer De Leon
Executive Producer: Matthew Flaker
Head of Production: Jim Haight
Senior Business Affairs Manager: Heidi Killeen
Group Account Director: Tom Powers
Account Director: Rebecca Bell
Assistant Account Manager: Susie Juarez Rodriguez
