ADVERTISING

Johnnie Walker

Keep Walking

Agency: Superprime Films

Description

Johnnie Walker has unveiled a new film starring global superstar Sabrina Carpenter, continuing the whisky brand’s multi-year partnership with the two-time GRAMMY and Emmy Award winner. Directed by Academy Award-winning filmmaker Damien Chazelle and produced by Superprime Films, the film captures Sabrina’s personal “Keep Walking” story, celebrating her evolution as an artist, her confident signature style and the next chapter in her career.

Drawing inspiration from the effortless cool and rebellious spirit of French New Wave cinema, the film combines sophisticated visuals with spontaneity, freedom and playful rule breaking. Sabrina takes centre stage as the world shifts around her, filled with celebrations, unexpected encounters and moments of mischief. Her confidence and instinct to do things differently bring a distinctly Sabrina interpretation to Johnnie Walker’s long-running platform about personal progress and moving forward.

Known for films including La La Land, Whiplash, First Man and Babylon, Chazelle brings his flair for visually ambitious storytelling and dynamic musical sequences to the project. Carpenter describes the collaboration as a creative adventure, saying the aim was to create a cinematic experience that felt playful, unexpected and full of personality.

The film marks another chapter in the partnership, which has already produced Carpenter’s signature Go Go Highball and a limited-edition Johnnie Walker Black Label bottle inspired by her style. Both are rolling out across Europe, Australia and North America, with additional markets to follow. The collaboration also supports Johnnie Walker’s broader global music platform, which champions artists who push creative boundaries and bring their own perspectives to culture.

This professional campaign titled 'Keep Walking' was published in United States in November, 2026. It was created for the brand: Johnnie Walker, by ad agency: Superprime Films. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 14 minutes ago.

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