Description
The everyday ‘super’ traits of Australia’s much-loved pets are brought to life in a distinctive new Purina Supercoat campaign live this week, developed by Ogilvy.
The Keep Them Super campaign celebrates the quirky personalities of each pet in real, unfiltered moments, connecting them to the benefits of Supercoat. Brought to life in partnership with Revolver’s Gabriel Gasparinatos, the creative features real dogs and their owners to enhance relatability and authenticity. Executions will be seen from this week across TV, OOH, retail/POS and social.
This professional campaign titled 'Keep Them Super' was published in Australia in October, 2025. It was created for the brand: Supercoat, by ad agency: Ogilvy Australia. This Digital, Film, and OOH Outdoor media campaign is related to the Pets industry and contains 6 media assets. It was submitted about 2 months ago.
Credits
Client – Nestlé Purina
Strategy, creative - Ogilvy Sydney
Media - Open Mind
Production - Revolver
Director - Gabriel Gasparinatos
Music/Sound - Rumble Studios
