Keep the lying to the bedroom
Agency: The Royals
Koala, “Keep the lying to the bedroom”, print ad
Koala, “Keep the lying to the bedroom”, mobile OOH
As Australia’s most awarded mattress mattress makers, Koala knows a thing or two about lying (horizontally that is). But politicians have taken lying to a whole new level.
So on Election Day Saturday 21 May, Koala took the opportunity to ask Australian politicians to keep their lying to the bedroom, and out of Parliament.
The campaign by The Royals addresses politicians in a series of mobile out-of-home in key constituencies (such as Warringah in NSW and Chisholm in Victoria) and a full-page print ad in The Australian, inviting them to lie on a Koala mattress – and help all Australians get a good night’s sleep.
This professional campaign titled 'Keep the lying to the bedroom' was published in Australia in May, 2022. It was created for the brand: Koala, by ad agency: The Royals. This Outdoor and Print media campaign is related to the Household Products industry and contains 2 media assets. It was submitted 10 months ago by PR Lead: Andrea Sophocleous of The Royals.
Advertising Agency: The Royals, Sydney, Australia
Executive Creative Director: Sebastian Vizor
Creative Director: Kevin Pease
Senior Copywriter: Max Maclean
Senior Art Director: Joost van der Schoot
Senior Designer: Simon Kakos
Group Business Director: Louise Arnold
Creative Services Director / Producer: Naomi Iland
Head of Strategy: Andrew Reeves
Strategy Director: Annie Little