Description
In launching Koala’s Crystal Freezer Bags, the objective was clear and straightforward: show people just how clear “clear” can be. The integrated OOH and video campaign put everyday food into bags so transparent they almost disappeared from view.
The crystal-clear aspect of the product was charmingly brought to attention by the concept, and consumers were also brought to think about its other consumer-friendly attributes such as the writable surfaces for simple product labeling and an eco-friendly design that returns safely to nature.
With "Everything’s Clear" line, Koala turned a functional freezer bag into something bigger:a symbol of freshness, simplicity, and responsibility. The campaign made clarity not just a product feature, but a brand promise.
This professional campaign titled 'Everything is Clear!' was published in Iran in March, 2024. It was created for the brand: Koala, by ad agency: BOOM Marcom. This Film and OOH Outdoor media campaign is related to the Household Products industry and contains 3 media assets. It was submitted 3 months ago by BOOM Marcom.
Credits
Credits:
Brand consultant: Shahrzad Esfarjani
Creative and art director: Babak Madandar
Copywriter: Roya Torabi
3D and visual artist: Hodjat Aghabozorg
Photographer: Pooria Hatami
Producer: Mohammad Saeedi
Director and post production: Hessam Behrad
DOP: Shahoo Khangar
Set designer: Farzin Kashefi
Production manager: Sajjad Saeedi
Assistant director: Mobina Jaliliyan
Costume designer: Sogol Bahrampour
Procurement manager: Farzad Shahsavari
BTS Photographer: Keiwan Zamani
Procurement: Hamid Abrood
Special thanks to Pooneh Shafiei, Hamidreza Keshani, Koosha Agency, Mahmoud Mahmoudi for supporting project management, ideation, media and executions.
