We used a special ink for our ads: when approached by a flame, its heat helps reveal some hidden human rights violation: when moving the flame away, the poster returns to black.
This professional campaign titled 'Keep the flame alive' was published in Portugal in March, 2016. It was created for the brand: Amnesty International, by ad agency: Havas. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: HavasWW Portugal
Creative Directors: Paulo Pinto, José Vieira
Photographer: João Pina