Keep Rollin’

Sky Business is stepping into the mobile market with a major launch campaign created by House 337, and doing it with style, speed and skates. Titled Keep Rollin', the new platform introduces Sky Business mobile to SME owners in a fresh and entertaining way.
With small and medium business owners juggling multiple roles and responsibilities, House 337 were asked to deliver a disruptive campaign that cuts through a saturated and often cliched B2B mobile category. The integrated campaign uses roller skating as a visual metaphor for Sky Business mobile's key 'Roll & Share' feature.
Alessandra D'Avino, Brand Marketing Director, Sky Business, said: "Small and medium business owners face different demands every day, and their mobile needs change accordingly. Roll & Share is the only business mobile proposition in the market that truly adapts to these realities, automatically redistributing unused data across the team in the background, with no admin required. House 337 understood that this unique offering isn't just about connectivity; it's about giving businesses back their time and money. You keep the data you've already paid for, and it works for you without any extra effort. It's one less thing to worry about, so business owners can focus on what really matters: running their business”
Keep Rollin' is a visually playful campaign that intentionally strays from product jargon to deliver the emotional benefit Sky Business provides – a smoother working day. At the heart of the film is Kate, a skate shop owner who smoothly glides to her city shop navigating obstacles with ease and grace.
Set to the Sugababes' iconic Round Round, a nostalgic 90s banger with a message perfectly aligned to Sky's ‘Roll & Share’ feature - viewers follow her dynamic journey across town using innovative camera work. The ad finishes at Kate's Skates, where Sky Business data tubes visualise the’ Roll & Share’ feature that automatically rolls over unused data and shares it across her team.
Ross Newton, Creative Partner, House 337 added: "B2B advertising is often dull, packed full of jargon and endless information, and normally centres around the same old cliched businesses. We wanted to do something different that would show the emotional, rather than rational, benefits of Sky Business mobile and do it in a really fun and entertaining way. By bringing Rollo Hollins and the Armoury crew onboard, we knew we’d have a dynamic and exciting ad that would feel fresh and really stand out”.
Newton added “The roller skates don't just add a more interesting narrative, they're the perfect metaphor for Roll & Share, the key product feature that we needed to promote. It's a bold first step into the business mobile market for the brand, and we're excited to help them do that in a way that feels unexpected yet genuinely relevant to their customers."
Directed by Rollo Hollins and brought to life by production company Armoury, the film uses fluid camera work including FPV drones and skate-cams to mirror the effortless data sharing the new Sky Business mobile offering enables.
The campaign required finding talent who could both act and skate professionally, with all skating captured in-camera rather than created in post-production. Sky Business mobile is designed to meet the realities of running a small business, with flexible, scalable plans tailored to teams with diverse data demands. The campaign represents Sky Business's first move into the mobile category and sets a confident tone for what's to come - targeting audiences who are traditionally change-resistant and building long-term memory structures to capitalize on consideration moments.
The campaign will roll out across TV, cinema, BVOD and social, with media planning handled by Publicis Media. House 337 worked with production company Armoury and post-production company Creative Outpost.