Description
In an era of constant change, 100% and Vinted have joined forces to launch a new campaign celebrating the endless potential of second-hand fashion. With an energetic, playful approach, the campaign breathes fresh life into Vinted’s mission - giving fashion and beyond a second, third, or even fourth chance to shine.
At its core is a powerful yet simple idea: New Again. Because fashion isn’t just about what’s new - it’s about what’s new to you. Through a series of films, the campaign captures real, relatable moments of people rediscovering fashion in a way that’s accessible, fun and embraces the use-repeat-use nature of second-hand items. It celebrates reinvention - with Vinted, everything can be New Again for someone.
The production was a masterclass in coordination made with multiple talents - 8 intense days of shooting, 32 characters, multiple homes, and uniquely crafted rooms. “Managing this complexity was no small feat,” says Executive Producer Aemilia van Lent. “We even had a separate crew handling performance videos led by 100% 's Nick van Tiem, shooting simultaneously with the main TVC team, creating what looked like a seamless, choreographed flow, with both teams moving in sync around each other”.
Post-production was just as ambitious: 3 months of work, including 30 days of offline editing, 40 days of VFX, and 7 days of color grading. The result? 9 main films, 2 alternative edits, 12 performance cuts, and 8 TV/online formats - crafted from 360 shots and 408 final deliverables in 7 languages. With nearly 2,000 QuickTime exports and audio bounces, it was the post-production equivalent of a marathon… backwards… uphill… in the snow.
Now live across digital platforms, the campaign invites people to rethink what’s new - again, and again, and again.
This professional campaign titled 'New Again' was published in The Netherlands in April, 2025. It was created for the brand: Vinted, by ad agency: 100%. This Film and Integrated media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 2 months ago.
Credits
Client: VINTED / @vinted
Main Films
Creative Director: Emma Sullivan – @em_sulli_
Creative Copywriter: Lara El Jbeily – @lara_jub
Art Director: Asta Ostrovskaja – @asta_ostrovskaja
Creative Producer: Modesta Vaitonyte – @modesta_vai
Head of Production: Annie Masciavé – @annipalli
Performance
Creative Copywriter: Ed John – @_eddieone
Art Director: Greta Gervyte – @gervuog
Creative Producer: Denise Poguntke – @denise_pog
Production: 100% @100prcnt.film
D.O.P (Main Films): Douwe Hennink – @douwehennink
Company Owner: Gijs Determeijer – @gijsdetermeijer
Talent Agent: Alessandro Tomasi – @ale_tomasi
Executive Producer: Aemilia van Lent – @aemiliavanlent
Producer: Nienke Bliek – @nienke.bliek
Production Manager: Leilany Sanz – @leilanysanz
Performance Films
Director: Nick van Tiem – @nickvantiem
D.O.P: Sam Vis – @__Samvis
Production Manager: Floor Geleijns – @floorg
Post Production (100%)
Post Producer: Andrea Bodnár – @andreabdnr
Editor (Main Films): Milan Beltman – @milan.beltman
Editor (Performance Films): Laura Brouwer – @la.brouwer
VFX: Glassworks Amsterdam @glassworksvfx
Lead 2D Artist: Kyle Obley – @kyleobley_vfx
2D Artist: Alexis da Camara – @alexisdacamara
2D Artist: Nils Crompton – @nilcompton
MGFX Artist: Jim Derks – @jim.derks
MGFX Artist: Rob Jones – @bait_ball
MCR: Natalia Bartyzel
Glassworks Production
Executive Producer: Ashley Goodwin – @actuallygoodwin
Producer: Mia Krikler – @mia_kriks
Producer: Rose Harding – @roseeharding
Junior Producer/Coordinator: Austėja Arštikytė – @aarstikyte
Service Production Company: 1974 Films @1974_films_za
Service Producer: Cindy Viljoen
Production Designer: Herman Lampen – @herman_lampen
1st AD: Craig Brorson – @craig.brorson
Gaffer: Garric Hancock
Styling: Leanie van der Vyver – @leanievandervyver
Hair & Make-up: Carla Fourie – @fouriecarla
Casting: Monique Murray – @zestcasting
Post & Sound
Colour Grading: Joppo – @joppoindegrot
Sound: Public Audio – @publicaudioamsterdam
Voice Artist: Tawiah – @tawiahmusic
Voice Recording: Ryan Stephenson – @thefutzbutler
Music
Music: Ambassadors Berlin – @ambassadors.berlin
Music Supervisor: Rachel Tauwnaar – @racheltauwnaar
