Since the global onset of COVID-19 and the fury ignition as President Donald Trump addressed the COVID-19 as “the Chinese virus” in March 2020, and the number of racist assaults and hate crimes towards the Asian has been skyrocketing all over the world, significantly in America. We, the Asians, are punched, kicked, spitted on, mocked, yelled at, and shooed away through no fault of our own, and the media is sadly flooded with reported heart-breaking cases. As Asian ourselves, we are furious about this situation. But instead of adding more fuel to the fire, we decided to switch our lense and shed light on what Asians have the rights to be proud of: the tastiest food, the most culturally intact heritage, the hardest-working community, and the bravest medical staff on the front line amidst this pandemic. - those are what make us Asian, and no punch, no kick, no spit, no mock, and no yell would ever wreck our pride in the long way we have come: This is: We Are Asians.
This student campaign titled 'We Are Asians' was published in Thailand in July, 2020. It was created for the brand: COVID-19, by ad school: Miami Ad School. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by Seine Kongruangkit of Miami Ad School.
Advertising School: Miami Ad School, Berlin, Germany
Art Director: Seine Kongruangkit
Copywriter: Quynh Tran