Agency: Saatchi & Saatchi
To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home.
This professional campaign titled 'Karaoke S.O.S.' was published in Germany in December, 2012. It was created for the brand: Your's Irish Bar, by ad agency: Saatchi & Saatchi. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Jorg Riommi
Art Director: Vitor Mainho
Copywriter: Alice Gnodde
Art Buyer: Iris Teubert, Victoria Sigrid
Accounts: Lars Bendels, Niklas Boger, Thomas Adam
Production: Ben Schlangen, Charlotte Kühn
After effects / graphics: Christopher Kasten
Editor: Gabriel Manz, Jeremy Nagel
DoP: Tobias Schrenk, Tim Lukas Leinert
Sound Engineer: Thomas Rudeck