Kali Pujo
Agency: NEO - The Creative Company
Description
This Kali Pujo, our song— crafted like Syama Sangeet—is a heartfelt call to Ma Kali, the fierce protector and mother. Set in the soulful, haunting style of Syama Sangeet, we sing a lament to her, asking if she sees the suffering and injustice in our society today. Inspired by recent events, especially the tragic case of R. G. Kar, this piece is a plea to the goddess for change, compassion, and hope.
“Ma, do you see? How long must we endure this?”
hyama Sangeet is a genre of devotional songs dedicated to Goddess Kali, also known as Shyama in Bengali culture. This style of music emerged in Bengal and is known for its deep, emotional, and often haunting melodies. Shyama Sangeet expresses both reverence and an intense, personal connection to the goddess, often portraying her as a compassionate yet fierce mother figure who embodies both creation and destruction. The lyrics of Shyama Sangeet are typically introspective and express a range of emotions—from devotion and love to sorrow, longing, and the seeker’s spiritual struggles.
In her divine presence, we find strength, calling upon her to awaken justice and shield the innocent.
This professional campaign titled 'Kali Pujo' was published in India in October, 2024. It was created by ad agency: NEO - The Creative Company. This Digital and Film media campaign contains 1 media asset. It was submitted about 1 month ago.
Credits
Agency - Production House: NEO - The Creative Company
Lyrics : Joy Aich Bhowmick
Video Director and editor: Nirmalya Majumder
Music: Ashu Chakraborty
Vocals: Gurujeet Singh
Programming: Tamal Chakraborty
Flute: Soumya Jyoti Ghosh
Audio Mix Master: Soumen Paul