Three Ireland

Joy and Freedom

Agencies: Boys+Girls Framestore


Last year Three Ireland launched its new Connected Life retail offering –
one which moved them away from the traditional telco space and into one
that emphasised contemporary living and how connected devices can
benefit our everyday lives.

“Our launch campaign did a great job of bringing consumers on a journey
showcasing how our Connected Lifestyle range can make life easier and
more enjoyable through connectivity.

However it was one thing showing them how these products can fit into
your everyday life to make it better, but what we really wanted to do was
show how these products can make you feel. Our brief was centred around
how we might bring that sense of joy to life for people and Jeff’s adventure
does exactly that, showing the sense of joy and freedom that
connected living can bring to everyone’s world”.

Eliis Fitgerald, Head of Marketing Communications Three Ireland.
““Joy and freedom. Those two words defined this brief. We knew that
whatever we made needed to bring a smile to the viewer’s face, and this
idea instantly made us all smile. In many ways, Jeff is like us, excited to get
back out and experience the world – and who wouldn’t want their daily life
scored by Bonnie Tyler!”

This professional campaign titled 'Joy and Freedom' was published in Ireland in May, 2022. It was created for the brand: Three Ireland, by ad agencies: Boys+Girls and Framestore. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago.


Rory Hamilton - Chief Creative Officer
Kris Clarkin - Creative Director
Dean Ryan - Senior Art Director
Michael Whelan - Senior Copywriter
Sarah Sherry - Business Director
Jessica Stokes - Senior Account Manager
Derek Doyle - Executive Production Director
Patrick Meade - Strategic Director
Eilis Fitzgerald - Head of Marketing Communications, Three
Ann Marie O'Brien - Marketing Manager, Three
Carol Doherty - Campaign Manager, Three
Paul Holmes - Executive Producer, Ponder
Tomas Jonsgarden - Director
Magnus Ackerstedt - Producer
Jules Janaud - VFX Supervisor, Framestore
Jean-Clément Soret - Colourist, Company3
Jake Saunders - Producer, Framestore
Steven Maher - Sound Engineer, Raygun
Colm O'Rourke - Sound Engineer, Raygun
Simon Pontén - Editor
Jay Khan - Shoot VFX Supervisor, Framestore
Poppy Chadwick - VFX Coordinator, Framestore


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